Cowtown USA Inc. offers full-service Powersports, Marine, & Trailer sales, making us one of the country's only outdoor experience trifecta dealerships! We believe in our brands (including Merhow Trailers, Lakota Trailers, Can-Am, Segway, Legend SS Boats, River Pro, and more) and are honored to offer the chance of adventure to all who walk through our doors!
As the saying goes, God works in mysterious ways. Our Founders, Rick & Kathy Damouth, took a leap of faith and started selling trucks and trailers out of their home back in 1990 as Double Diamond D Truck and Trailer Sales. Their dedication to their faith and their customers led to the expansion of their operation into our current location at Cuba, Missouri in 1995. After they established a more legitimate business location, they were soon busier than they ever expected and began acquiring more brands. Powersports and marine products were never in the initial plan, but they fit perfectly with the family lifestyle and just made sense!
Now, we are still family-owned and operated. Dan & Shonna Morrison and John & Sierra Willett took ownership as of January of 2025 and uphold the same values that have kept us in business for 36 years. We believe in no-hassle, warm and welcoming atmosphere where you can make decisions with confidence. Sales are easy when the products are top of the line and the smiles are genuine!
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